Items where Division is "Northampton Business School > Marketing and Entrepreneurship"

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University Schools, Divisions and Research Centres (39)
- Northampton Business School (39)
  - Marketing and Entrepreneurship (39)

Group by: Creators | Item Type | Date | No Grouping

Number of items at this level: 39.

Article

Clarke, A. and Jepson, A. (2011) Power and hegemony within a community festival. International Journal of Festival and Event Management. 2(1), pp. 7-19. 1758-2954.
Curtis, T. (2008) Finding that grit makes a pearl: a critical re-reading of research into social enterprise. International Journal of Entrepreneurial Behaviour & Research. 14(5), pp. 276-290. 1355-2554.
Denny, S., Hazenberg, R., Irwin, W. and Seddon, F. A. (2011) Social enterprise: evaluation of an enterprise skills programme. Social Enterprise Journal. 7(2), pp. 150-172. 1750-8614.
Fan, Y. (2010) Branding the nation: towards a better understanding. Place Branding and Public Diplomacy. 6(2), pp. 97-103. 1751-8040.
Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
Fan, Y. (2008) Soft power: power of attraction or confusion? Place Branding and Public Diplomacy. 4(2), pp. 147-158. 1751-8040.
Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.
Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.
Laurie, S. and Mortimer, K. (2011) "IMC is dead. Long live IMC": Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3), pp. 149-162. 1466-4445; 1352-7266 (online).
Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.

Book Section

Curtis, T. (2010) The challenges and risks of innovation in social entrepreneurship. In: Gunn, R. and Chris, D. (eds.) Social Entrepreneurship: a Skills Approach. Bristol: Policy Press. pp. 83-98.
Cusiter, M. (2009) Expatriate. In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 634-636.
Cusiter, M. (2009) Non-governmental organizations (NGOs). In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 1224-1229.
Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.

Monograph

Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.

Conference or Workshop Item

Clarke, A. and Jepson, A. (2010) Power, hegemony and relationships within the festival planning and construction process. Paper presented to: Global Events Congress IV: Events and Festivals Research: State of the Art, The Rose Bowl, Leeds, 14-16 July 2010.
Cusiter, M. (2004) Cross-cultural adjustment: the experiences of expatriate development workers. Paper presented to: 2nd European Institute for Advanced Studies in Management (EIASM) Workshop on Expatriation, Brussels, Belgium, 18 - 19 October 2004.
Cusiter, M. (2002) Pre-departure training for expatriate aid workers. Paper presented to: Academy of International Business Doctoral Colloquium, De Montfort University, Leicester, April 2002.
Cusiter, M. (2006) Recruitment of expatriate development workers: An empirical investigation of current practice in UK-based NGOs. Paper presented to: 21st European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Aston University, Birmingham, 30-31 March 2006.
Cusiter, M. (2007) The selection of expatriate development workers: An empirical investigation of criteria used by UK-based NGOs. Paper presented to: 22nd European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Brussels, Belgium, April 2007.
Cusiter, M. (2003) Volunteers as 'explorers': the host-guest encounter. Symposium presented to: Global Frameworks and Local Realities: Social and Cultural Identities in Making and Consuming Tourism, University of Brighton, Eastbourne, 11-12 September 2003.
Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011.
Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009.
Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009.
Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010.
Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009.

Conference Proceedings

Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. American Academy of Advertising Asia-Pacific (AAA) Conference 2011, Brisbane, Australia, 08-10 June 2011. Brisbane, Australia: American Academy of Advertising.
Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011. Liverpool: Academy of Marketing. 9780956112234.
Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. 11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012. Stockholm, Sweden: European Advertising Academy.
Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, School of Management, University of Southampton, 02-05 July 2012. Southampton: Academy of Marketing. 9780854329472.
Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? American Academy of Advertising (AAA) European Conference, Milan, Italy, 04-06 June 2010. Milan, Italy: American Academy of Advertising.
Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010. Coventry: Academy of Marketing. 9781846000317.
Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.