Items where Division is "University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship"

2018

• Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018

2017

• Bebek, G., Castle, S. and Kipnis, E. (2017) If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 20-28.
• Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
• Samra, B., Castle, S. and Bebek, G. (2017) ‘We don't do walking away’. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 218-233.

2016

• Beeson, H. and Blackmore-Wright, J. (2016) Teaming up against a passive lesson: how team-based learning enables participative professionals. Other presented to: Northampton Learning and Teaching Conference 2016: Dare to be Different, The University of Northampton, 17 May 2016. (Unpublished)
• Blackmore-Wright, J. and Beeson, H. (2016) Team based learning: improving results, engagement and experience for international students. Other presented to: West East Institute (WEI) International Academic Conference on Education and Humanities, Harvard University, Boston, 01-03 August 2016.
• Blackmore-Wright, J. and Beeson, H. (2016) Team-based learning: improving results, engagement and experience for international students. Workshop presented to: UK Council for International Student Affairs (UKCISA) Annual Conference 2016, University of Sheffield, 29 June - 01 July 2016.
• Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
• Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
• Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
• Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
• Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016

2015

• Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
• Kennell, S. and Rushton, A. (2015) User-generated content (UGC) in pleasure travel decision-making. In: O'Malley, L. (ed.) 2015 Academy of Marketing Conference: The Magic in Marketing. Helensburgh: Academy of Marketing. 9781905952649.
• Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.

2014

• Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.

2013

• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
• Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
• Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
• Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.
• Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)

2012

• Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

2011

• Clarke, A. and Jepson, A. (2011) Power and hegemony within a community festival. International Journal of Festival and Event Management. 2(1), pp. 7-19. 1758-2954.
• Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
• Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
• Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.

2010

• Clarke, A. and Jepson, A. (2010) Power, hegemony and relationships within the festival planning and construction process. Paper presented to: Global Events Congress IV: Events and Festivals Research: State of the Art, The Rose Bowl, Leeds, 14-16 July 2010. (Unpublished)
• Curtis, T. (2010) UnLtd/HEFCE Ambassador for Social Entrepreneurship in Higher Education. Higher Education Funding Council for England.
• Curtis, T. (2010) The challenges and risks of innovation in social entrepreneurship. In: Gunn, R. and Durkin, C. (eds.) Social Entrepreneurship: a Skills Approach. Bristol: Policy Press. pp. 83-98.
• Fan, Y. (2010) Branding the nation: towards a better understanding. Place Branding and Public Diplomacy. 6(2), pp. 97-103. 1751-8040.
• Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
• Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.

2009

• Cusiter, M. (2009) Expatriate. In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 634-636.
• Cusiter, M. (2009) Non-governmental organizations (NGOs). In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 1224-1229.
• Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009. (Unpublished)
• Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009. (Unpublished)
• Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.
• Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009. (Unpublished)

2008

• Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.
• Curtis, T. (2008) Finding that grit makes a pearl: a critical re-reading of research into social enterprise. International Journal of Entrepreneurial Behaviour & Research. 14(5), pp. 276-290. 1355-2554.
• Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
• Fan, Y. (2008) Soft power: power of attraction or confusion? Place Branding and Public Diplomacy. 4(2), pp. 147-158. 1751-8040.
• Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
• Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
• Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.

2007

• Cusiter, M. (2007) The selection of expatriate development workers: An empirical investigation of criteria used by UK-based NGOs. Paper presented to: 22nd European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Brussels, Belgium, April 2007. (Unpublished)

2006

• Cusiter, M. (2006) Recruitment of expatriate development workers: An empirical investigation of current practice in UK-based NGOs. Paper presented to: 21st European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Aston University, Birmingham, 30-31 March 2006. (Unpublished)

2004

• Cusiter, M. (2004) Cross-cultural adjustment: the experiences of expatriate development workers. Paper presented to: 2nd European Institute for Advanced Studies in Management (EIASM) Workshop on Expatriation, Brussels, Belgium, 18 - 19 October 2004. (Unpublished)

2003

• Cusiter, M. (2003) Volunteers as 'explorers': the host-guest encounter. Symposium presented to: Global Frameworks and Local Realities: Social and Cultural Identities in Making and Consuming Tourism, University of Brighton, Eastbourne, 11-12 September 2003. (Unpublished)

2002

• Cusiter, M. (2002) Pre-departure training for expatriate aid workers. Paper presented to: Academy of International Business Doctoral Colloquium, De Montfort University, Leicester, April 2002. (Unpublished)