Northampton Electronic Collection of Theses and Research

Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) O’Malley, Lisa 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.

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