Northampton Electronic Collection of Theses and Research

Sticky stuff: creating engaging VLE content

Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)

Item Type: Conference or Workshop Item (Workshop)
Abstract: Building on research presented at a previous Blackboard Conference combined with ongoing teaching and implementation, this interactive session will introduce you to the concept of Sticky Content for your VLE. Employing proven strategies from business, the idea of 'sticky content' explores ways to make your course VLE a place that students will want to come back to. This practical session will expain how sticky content has been used at The University of Northampton to enhance student engagement with Blackboard VLE's. You will learn how to create professional course-level site banners, magazine style content and visually appealing reading lists that link directly to online libraries and booksellers. Furthermore, we will share the lessons we have learned when disseminating this training to the student-facing teaching staff.
Uncontrolled Keywords: sticky content, Blackboard, VLE
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education > LB2395.7 Internet in higher education. Web-based instruction. Educational technology
Creators: Somerfield, Kardi and Maxwell, Rachel
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > University Departments > Library and Learning Services
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date: 10 April 2013
Date Type: Presentation
Event Title: Blackboard Teaching & Learning Conference
Event Dates: 08-10 April 2013
Event Location: Aston University, Birmingham
Event Type: Conference
Language: English
Status: Unpublished

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