Northampton Electronic Collection of Theses and Research

Advertising and brand trust: perspectives from the UK and Italy

Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.

Item Type: Conference Proceedings
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing
H Social Sciences > HF Commerce > HF5801 Advertising
H Social Sciences > HD Industries. Land use. Labor > HD69.B7 Branding
Creators: Danbury, Annie, Palazza, M, Mortimer, Kathleen and Siano, A
Publisher: University of Salerno
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date: April 2013
Date Type: Publication
Title of Book: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future
Event Title: 18th International Conference on Corporate and Marketing Communication (CMC 2013): Responsible Communication - Past, Present, Future.
Event Dates: 11-12 April 2013
Place of Publication: Italy
Event Location: University of Salerno, Italy
Event Type: Conference
Language: English
ISBN: 9788890687365
Status: Published / Disseminated
Refereed: Yes
Related URLs:
URI: http://nectar.northampton.ac.uk/id/eprint/5963

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