Northampton Electronic Collection of Theses and Research

An evaluation of the international market selection strategies utilised by UK companies

Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016

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