Northampton Electronic Collection of Theses and Research

Affective involvement in advertising effectiveness: implications for interpretation of print advertisements

Danbury, Annie and Mortimer, Kathleen (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5801 Advertising
Creators: Danbury, A. and Mortimer, K.
Faculties, Divisions and Institutes: Faculty of Business & Law > Marketing and Entrepreneurship
Research Centre > China and Emerging Economies Centre
Research Centre > Centre for Sustainable Business Practices
Date: 2011
Date Type: Presentation
Event Title: 10th International Conference on Research in Advertising (ICORIA 2011)
Event Dates: 23-25 June 2011
Event Location: Berlin
Event Type: Conference
Status: Unpublished
Refereed: Yes
URI: http://nectar.northampton.ac.uk/id/eprint/4005

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