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Students' attitude towards advertising in the new digital environment

Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.

Item Type: Conference Proceedings
Abstract: This paper explores the attitudes that students have towards advertising. It is a replication of a study by Beard in 2003 and utilises the same questionnaire to examine ethical, economic, social and regulatory concerns across a sample of students in a UK university. The results indicate that the views of students are generally negative, as has been found in earlier research. Consumer empowerment has not led to a more positive perception of advertising. There is a strong call for more truthful and realistic advertising and a growing concern that advertising is manipulating people and more regulation is needed.
Subjects: H Social Sciences > HF Commerce > HF5548.32 E-commerce
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior
H Social Sciences > HF Commerce > HF5801 Advertising
Creators: Mortimer, Kathleen and Laurie, Sally
Publisher: Faculty of Economics, University of Ljubljana
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date: 2 July 2016
Date Type: Publication
Title of Book: ICORIA 2016
Event Title: 15th International Conference on Research in Advertising (ICORIA) 2016
Event Dates: 30 June - 02 July 2016
Place of Publication: Ljubljana, Slovenia
Event Location: Ljubljana, Slovenia
Event Type: Conference
Language: English
Status: Published / Disseminated
Refereed: Yes
Related URLs:
URI: http://nectar.northampton.ac.uk/id/eprint/8601

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