On-line consumer empowerment and the advertising self-regulation process

NECTAR Home
NECTAR FAQs
Browse Publications
Advanced Search
JISC Project
Contact
Help with NECTAR

On-line consumer empowerment and the advertising self-regulation process

Tools

Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.

Information

Creators:	Waller, D., Mortimer, K., Dickinson, S. and Kerr, G.
Official URL:	http://www.aaasite.org/Asia-Pacific.html
Item Type:	Conference Proceedings
Subjects:	H Social Sciences > HF Commerce > HF5801 Advertising
Schools and Departments:	Northampton Business School > Marketing and Entrepreneurship
Date:	27 May 2009
Event Location:	Beijing, China

Repository Staff Only: item control page

The University of Northampton

Site tools

Site Navigation

On-line consumer empowerment and the advertising self-regulation process

Main switchboard

Course enquiries

Follow us

Find us