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Corporate communications in China: A preliminary study

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Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009.
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Creators:Fan, Y.
Abstract:
Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites were examined using content analysis. Key topics relating to corporate communications were identified and discussed.
Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD2709 Corporations
H Social Sciences > HC Economic History and Conditions > HC94 By region or country > HC427.95 China
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.3 Communication
Schools and Departments:Northampton Business School > Marketing and Entrepreneurship
Date:29 September 2009
Event Location:Faculty of Social Sciences, University of Ljubljana
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