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Special Session: Towards a global framework for advertising self-regulation

Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.

Item Type: Conference Proceedings
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5801 Advertising
Creators: Kerr, Gayle, Dickinson, Sonia, Mortimer, Kathleen, Waller, D, Beede, P and Boddewyn, J
Publisher: Monash University
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date: 2013
Date Type: Publication
Title of Book: Proceedings of the 16th Biennial World Marketing Congress
Event Title: 2013 Academy of Marketing Science 16th Biennial World Marketing Congress (AMS WMC)
Event Dates: 17-20 July 2013
Place of Publication: Australia
Event Location: Monash University, Melbourne
Event Type: Conference
Language: English
ISBN: 9780939783168
Status: Published / Disseminated
Refereed: Yes
URI: http://nectar.northampton.ac.uk/id/eprint/5964

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