Advertising agency empowerment in the world of new media

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Advertising agency empowerment in the world of new media

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Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.

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Creators:	Kerr, G., Dickinson, S., Mortimer, K. and Waller, D.
Official URL:	http://www.anzmac2008.org/
Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products H Social Sciences > HF Commerce > HF5801 Advertising
Schools and Departments:	Northampton Business School > Marketing and Entrepreneurship
Date:	December 2008
Event Location:	Main Conference Olympic Stadium, Sydney, Australia

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