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No short cut in internationalisation
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(2010) No short cut in internationalisation.
PKU Business Review.
, pp. 120-123. 1674-0734.
Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace.
H Social Sciences > HD Industries. Land use. Labor > HD2709 Corporations
H Social Sciences > HC Economic History and Conditions > HC94 By region or country > HC427.95 China
H Social Sciences > HF Commerce > HF1379 International commerce
Schools and Departments:
Northampton Business School > Marketing and Entrepreneurship
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