2013

1. Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.

2012

1. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, School of Management, University of Southampton, 02-05 July 2012. Southampton: Academy of Marketing. 9780854329472.
2. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. 11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012. Stockholm, Sweden: European Advertising Academy.
3. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
4. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

2011

1. Laurie, S. and Mortimer, K. (2011) "IMC is dead. Long live IMC": Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
2. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011.
3. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. American Academy of Advertising Asia-Pacific (AAA) Conference 2011, Brisbane, Australia, 08-10 June 2011. Brisbane, Australia: American Academy of Advertising.
4. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011. Liverpool: Academy of Marketing. 9780956112234.

2010

1. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3), pp. 149-162. 1466-4445; 1352-7266 (online).
2. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? American Academy of Advertising (AAA) European Conference, Milan, Italy, 04-06 June 2010. Milan, Italy: American Academy of Advertising.
3. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010. Coventry: Academy of Marketing. 9781846000317.

2009

1. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.

2008

1. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
2. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.