Northampton Electronic Collection of Theses and Research

The relevance of images in user generated content. A mixed method study of when and why major brands retweet

Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.

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