Northampton Electronic Collection of Theses and Research

Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising

Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. In: Transformational Marketing: Proceedings of Academy of Marketing Conference. Coventry: Academy of Marketing. 9781846000317.

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