Northampton Electronic Collection of Theses and Research

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.

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