Northampton Electronic Collection of Theses and Research

Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products"

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  • Johannesson, J. (2009) The Ansoff Matrix revisited. In: Perren, L., Berry, A. and Clarke, I. (eds.) The End of the Pier? Competing Perspectives on the Challenges Facing Business and Management. London: British Academy of Management. 0954960858. pp. 15-21.

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