Northampton Electronic Collection of Theses and Research

Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing"

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  • Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Alcantara-Pilar, Juan Miguel, Barrio-Garcia, Salvador del, Crespo-Almendros, Esmeralda and Porcu, Lucia Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
  • Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.





This list was generated from NECTAR on Tue Oct 16 22:31:02 2018 BST.