Article

1. Johannesson, J. and Palona, I. (2010) The dynamics of the East African market. International Journal of Marketing Studies. 2(1), pp. 13-23. 1918-719X (Print); 1918-7203 (Online).
2. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
3. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3), pp. 149-162. 1466-4445; 1352-7266 (online).

Book

1. Burtonshaw-Gunn, S. A. (2010) Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants. Chichester, UK: John Wiley and Sons. 9780470745922.

Monograph

1. Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.

Conference or Workshop Item

1. Kakabadse, N. K., Kakabadse, A. P. and Richardson, I. (2007) Tailoring the structural straightjacket: shared understanding and the politics of policy initiation. Paper presented to: 4th International Political Marketing Conference, Sinaia, Romania, 19-21 April 2007.
2. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
3. Rothery, M. and Stobart, J. (2012) Geographies of supply: Stoneleigh Abbey and Arbury Hall in the eighteenth century. Paper presented to: Consuming the Country House, The University of Northampton, 18-19 April 2012.
4. Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010.

Conference Proceedings

1. Johannesson, J. (2009) The Ansoff Matrix revisited. Paper presented to: British Academy of Management Conference The End of the Pier? Competing perspectives on the challenges facing business and management, Brighton Centre Brighton, 15-17 September 2009. London: British Academy of Management. 0954960858. (Unpublished)