Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products"

Article

• Johannesson, J. (2010) Ansoff matrix revisited. Perspectives in Business. 7(1), pp. 5-15.
• Johannesson, J. and Palona, I. (2010) The dynamics of the East African market. International Journal of Marketing Studies. 2(1), pp. 13-23. 1918-719X (Print); 1918-7203 (Online).
• Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018
• Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.

Book Section

• Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
• Rothery, M. and Stobart, J. (2016) Geographies of supply: Stoneleigh Abbey and Arbury Hall in the eighteenth century. In: Stobart, J. and Hann, A. (eds.) The Country House: Material Culture and Consumption. Swindon: Historic England. pp. 43-54.

Book

• Burtonshaw-Gunn, S. A. (2010) Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants. Chichester, UK: John Wiley and Sons. 9780470745922.

Monograph

• Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.

Conference or Workshop Item

• Daye, M. (2014) F1 and city destination branding: a case study of Abu Dhabi. Invited Presentation presented to: 5th International Conference on Destination Branding and Marketing, Macau, SAR, China, 03-05 December 2014.
• Kakabadse, N. K., Kakabadse, A. P. and Richardson, I. (2007) Tailoring the structural straightjacket: shared understanding and the politics of policy initiation. Paper presented to: 4th International Political Marketing Conference, Sinaia, Romania, 19-21 April 2007. (Unpublished)
• Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
• King, J. (2017) Communicating colour in online retailing. Paper presented to: 14th Asian Textile Conference (ATC14): Disruptive Innovations for Textiles and the Supply Chain, Hong Kong, 27-30 June 2017.
• Rothery, M. and Stobart, J. (2012) Geographies of supply: Stoneleigh Abbey and Arbury Hall in the eighteenth century. Paper presented to: Consuming the Country House, The University of Northampton, 18-19 April 2012. (Unpublished)
• Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016

Conference Proceedings

• Johannesson, J. (2009) The Ansoff Matrix revisited. In: Perren, L., Berry, A. and Clarke, I. (eds.) The End of the Pier? Competing Perspectives on the Challenges Facing Business and Management. London: British Academy of Management. 0954960858. pp. 15-21.
• Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.