Northampton Electronic Collection of Theses and Research

Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products"

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  • Johannesson, J. (2010) Ansoff matrix revisited. Perspectives in Business. 7(1), pp. 5-15.
  • Johannesson, J. (2009) The Ansoff Matrix revisited. In: Perren, L., Berry, A. and Clarke, I. (eds.) The End of the Pier? Competing Perspectives on the Challenges Facing Business and Management. London: British Academy of Management. 0954960858. pp. 15-21.
  • Johannesson, J. and Palona, I. (2010) The dynamics of the East African market. International Journal of Marketing Studies. 2(1), pp. 13-23. 1918-719X (Print); 1918-7203 (Online).

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This list was generated from NECTAR on Fri Dec 14 16:08:05 2018 GMT.