Johannesson, J. (2010) Ansoff matrix revisited. Perspectives in Business. 7(1), pp. 5-15.
| Item Type: | Article |
|---|---|
| Subjects: |
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture > HD58.8 Strategic change H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.28 Strategic planning |
| Creators: | Johannesson, Jokull |
| Northamptonshire and East Midlands: | Business and Industry |
| Faculties, Divisions and Institutes: |
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Business and International Management (to 2010) Faculties > Faculty of Business & Law > International Strategy & Business |
| Date: | 2010 |
| Date Type: | Publication |
| Page Range: | pp. 5-15 |
| Journal or Publication Title: | Perspectives in Business |
| Volume: | 7 |
| Number: | 1 |
| Language: | English |
| Status: | Published / Disseminated |
| Refereed: | Yes |
| Related URLs: | |
| URI: | http://nectar.northampton.ac.uk/id/eprint/6772 |
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