Advertising and brand trust: perspectives from the UK and Italy

Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.

Information

Item Type:	Conference Proceedings
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing H Social Sciences > HF Commerce > HF5801 Advertising H Social Sciences > HD Industries. Land use. Labor > HD69.B7 Branding
Creators:	Danbury, Annie, Palazza, M, Mortimer, Kathleen and Siano, A
Publisher:	University of Salerno
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre Research Centres > China and Emerging Economies Centre University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices Research Centres > Centre for Sustainable Business Practices Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:	April 2013
Date Type:	Publication
Title of Book:	Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future
Event Title:	18th International Conference on Corporate and Marketing Communication (CMC 2013): Responsible Communication - Past, Present, Future.
Event Dates:	11-12 April 2013
Place of Publication:	Italy
Event Location:	University of Salerno, Italy
Event Type:	Conference
Language:	English
ISBN:	9788890687365
Status:	Published / Disseminated
Refereed:	Yes
Related URLs:	Conference
URI:	http://nectar.northampton.ac.uk/id/eprint/5963

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