Items where Division is "Faculties > Faculty of Business & Law > Marketing and Entrepreneurship"

B

• Bebek, G., Castle, S. and Kipnis, E. (2017) If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 20-28.
• Beeson, H. and Blackmore-Wright, J. (2016) Teaming up against a passive lesson: how team-based learning enables participative professionals. Other presented to: Northampton Learning and Teaching Conference 2016: Dare to be Different, The University of Northampton, 17 May 2016. (Unpublished)
• Bidet, E., Eum, H. and Ryu, J. (2018) Diversity of Social Enterprise Models in South Korea. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29(6), pp. 1261-1273. 0957-8765.
• Bidet, E., Eum, H. and Ryu, J. (2019) Models of Social Enterprise in South Korea. In: Bidet, E. and Defourny, J. (eds.) Social Enterprise in Asia : Theory, Models and Practice. New York: Routledge. pp. 97-115.
• Bisani, S., Daye, M. and Mortimer, K. (2022) Multi-stakeholder perspective on the role of universities in place branding. Journal of Place Management and Development. 15(2), pp. 112-129. 1753-8335.
• Blackmore-Wright, J. and Beeson, H. (2016) Team based learning: improving results, engagement and experience for international students. Other presented to: West East Institute (WEI) International Academic Conference on Education and Humanities, Harvard University, Boston, 01-03 August 2016.
• Blackmore-Wright, J. and Beeson, H. (2016) Team-based learning: improving results, engagement and experience for international students. Workshop presented to: UK Council for International Student Affairs (UKCISA) Annual Conference 2016, University of Sheffield, 29 June - 01 July 2016.
• Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.

C

• Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
• Clarke, A. and Jepson, A. (2011) Power and hegemony within a community festival. International Journal of Festival and Event Management. 2(1), pp. 7-19. 1758-2954.
• Clarke, A. and Jepson, A. (2010) Power, hegemony and relationships within the festival planning and construction process. Paper presented to: Global Events Congress IV: Events and Festivals Research: State of the Art, The Rose Bowl, Leeds, 14-16 July 2010. (Unpublished)
• Curtis, T. (2010) UnLtd/HEFCE Ambassador for Social Entrepreneurship in Higher Education. Higher Education Funding Council for England.
• Curtis, T. (2008) Finding that grit makes a pearl: a critical re-reading of research into social enterprise. International Journal of Entrepreneurial Behaviour & Research. 14(5), pp. 276-290. 1355-2554.
• Curtis, T. (2010) The challenges and risks of innovation in social entrepreneurship. In: Gunn, R. and Durkin, C. (eds.) Social Entrepreneurship: a Skills Approach. Bristol: Policy Press. pp. 83-98.
• Cusiter, M. (2004) Cross-cultural adjustment: the experiences of expatriate development workers. Paper presented to: 2nd European Institute for Advanced Studies in Management (EIASM) Workshop on Expatriation, Brussels, Belgium, 18 - 19 October 2004. (Unpublished)
• Cusiter, M. (2009) Expatriate. In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 634-636.
• Cusiter, M. (2009) Non-governmental organizations (NGOs). In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 1224-1229.
• Cusiter, M. (2002) Pre-departure training for expatriate aid workers. Paper presented to: Academy of International Business Doctoral Colloquium, De Montfort University, Leicester, April 2002. (Unpublished)
• Cusiter, M. (2006) Recruitment of expatriate development workers: An empirical investigation of current practice in UK-based NGOs. Paper presented to: 21st European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Aston University, Birmingham, 30-31 March 2006. (Unpublished)
• Cusiter, M. (2007) The selection of expatriate development workers: An empirical investigation of criteria used by UK-based NGOs. Paper presented to: 22nd European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Brussels, Belgium, April 2007. (Unpublished)
• Cusiter, M. (2003) Volunteers as 'explorers': the host-guest encounter. Symposium presented to: Global Frameworks and Local Realities: Social and Cultural Identities in Making and Consuming Tourism, University of Brighton, Eastbourne, 11-12 September 2003. (Unpublished)

D

• Daboul, M. Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility. PhD thesis. University of Northampton.
• Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
• Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
• Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
• Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future :. ITA: University of Salerno. pp. 1-11.
• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
• Danbury, A., Palazzo, M., Mortimer, K. and Siano, A. (2018) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications :. IGI Global. pp. 1524-1543.
• Daye, M., Wang, Y., Charman, K. and Suzhikova, B. (2020) Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan. Current Issues in Tourism. 23(15), pp. 1948-1962. 1368-3500.
• Denny, S., Hazenberg, R., Irwin, W. and Seddon, F. A. (2011) Social enterprise: evaluation of an enterprise skills programme. Social Enterprise Journal. 7(2), pp. 150-172. 1750-8614.
• Denny, S., Hazenberg, R., Irwin, W. and Seddon, F. A. (2011) Social enterprise: evaluation of an enterprise skills programme. Social Enterprise Journal. 7(2), pp. 150-172. 1750-8614.
• Dossa, A., Gough, A., Batista, L. and Mortimer, K. (2020) Diffusion of circular economy practices in the UK wheat food supply chain. International Journal of Logistics Research and Applications. , pp. 1-20. 1367-5567.

E

• Emmanuel-Stephen, C. M. and Gbadamosi, A. (2022) Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study. Journal of Fashion Marketing and Management. 26(1), pp. 126-140. 1361-2026.

F

• Fakoussa, R., O'Leary, S. and Saleem, S. (2020) An exploratory study on social entrepreneurship in Egypt. Journal of Islamic Accounting and Business Research. 11(3), pp. 694-707. 1759-0817.
• Fakoussa, R., Schaber, F., Redfern, C. and Farrugia, H. (2021) Implementing a Student as researcher approach. Poster presented to: University of Northampton Learning and Teaching Conference 2021, 2021-06-15 - 2021-06-15.
• Fakoussa, R., Wang, Y. and Somerfield, K. (2019) Family Business in Northamptonshire. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
• Fan, Y. (2010) Branding the nation: towards a better understanding. Place Branding and Public Diplomacy. 6(2), pp. 97-103. 1751-8040.
• Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009. (Unpublished)
• Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
• Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
• Fan, Y. (2008) Soft power: power of attraction or confusion? Place Branding and Public Diplomacy. 4(2), pp. 147-158. 1751-8040.
• Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
• Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009. (Unpublished)
• Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.

H

• Hattar, C. The Role of Entrepreneurship and Human Resources in Supporting Sustainability-Oriented Innovations in Food Supply Chain Management. PhD thesis. University of Northampton.

K

• Kennell, S. and Rushton, A. (2015) User-generated content (UGC) in pleasure travel decision-making. In: O'Malley, L. (ed.) 2015 Academy of Marketing Conference: The Magic in Marketing. Helensburgh: Academy of Marketing. 9781905952649.
• Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
• Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
• Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
• Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
• Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
• Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. and Kendric, A. (2020) Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World. Journal of Consumer Affairs. 54(2), pp. 675-700. 0022-0078.
• Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

L

• Latham-Green, T. L. Understanding the social impact of participation in Driven Game Shooting in the UK. PhD thesis. University of Northampton.
• Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
• Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.
• Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing :. IRL: Academy of Marketing. pp. 1-12.
• Laurie, S. and Mortimer, K. 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
• Laurie, S. and Mortimer, K. (2011) 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
• Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
• Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.
• Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.
• Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
• Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
• Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
• Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
• Lyne, I., Ryu, J., Teh, Y. Y. and Morita, T. (2019) Religious Influences on Social Enterprise in Asia: Observations in Cambodia, Malaysia and South Korea. In: Bidet, E. and Defourny, J. (eds.) Social Enterprise in Asia : Thoery, Models and Practice. New York: Routledge. pp. 293-313.

M

• Machokoto, M., T Lemma, T., Dsouli, O., Fakoussa, R. and Igudia, E. (2023) Coupling men-to-women: Promoting firm innovation in emerging markets. International Journal of Finance and Economics. 1076-9307. (In Press)
• Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018
• Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
• Mortimer, K. (2007) The Use of Bad Language in Advertising: the Building of a Conceptual Framework. Paper presented to: Australian and New Zealand Marketing Academy Conference 2007, Otago, 2007-12-03 - 2007-12-05.
• Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
• Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
• Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
• Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
• Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
• Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
• Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
• Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
• Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. Paper presented to: 15th International Conference on Research in Advertising (ICORIA) 2016, 2016-06-30 - 2016-07-02.
• Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
• Mortimer, K. and Laurie, S. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
• Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
• Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.
• Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (In Press)
• Mortimer, K., Laurie, S., Kerr, G. and Patwardhan, P. (2021) Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles. Journal of Advertising. 51(2) 1557-7805.
• Mortimer, K. and Laurie, S. P. (2018) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. 35(3-4), pp. 1-22. 0267-257X.
• Mortimer, K. and Laurie, S. P. (2019) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. , pp. 1-22. 0267-257X.
• Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
• Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
• Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .
• Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .
• Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.

O

• Omoloso, S., Mortimer, K., Wise, W. and Jraisat, L. (2021) Sustainability Research in the Leather Industry: a critical review of progress and opportunities for future research. Journal of Cleaner Production. 285 0959-6526.

P

• Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.
• Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.

R

• Read, S. (2019) Marketing to the Digital Self. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
• Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 2016-07-04.
• Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 2016-07-04.
• Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
• Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.

S

• Samra, B., Castle, S. and Bebek, G. (2017) ‘We don't do walking away’. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 218-233.
• Schaber, F., Fakoussa, R., Wright, M., Redfern, C. and Farrugia, H. (2021) Embedding Changemaker Skills and Social Innovation into Design Student Learning. In: Grierson, H., Bohemia, E. and Buck, L. (eds.) Continuity and Adaptability in Design and Engineering Education: Proceedings of the 23rd International Conference on Engineering and Product Design Education (E&PDE 2021) :. DNK: The Design Society.
• Sethna, Z. and Fakoussa, R. (2023) Luxury Start-Ups. In: Studente, S. and Cattaneo, E. (eds.) Contemporary Issues in Luxury Brand Management :. Routledge.
• Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.
• Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.
• Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: Merged Futures, University of Northampton, 2019-06-14 - 2019-06-14.
• Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
• Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)
• Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
• Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
• Sun, S., Smith, M. and McAreavey, M. (2018) Motivating Chinese Students with Personal Influence. Journal of learning & student experience. 1

T

• Trotter, P. and Vaughan, J. (2012) Innovation in UK companies. An evaluation of the implementation of best practice in front end innovation processes and methodologies. International Journal of Innovation Science. 4(4) 1757-2223.
• Trotter, P. and Vaughan, J. (2012) Innovation in UK companies. An evaluation of the implementation of best practice in front end innovation processes and methodologies. International Journal of Innovation Science. 4(4) 1757-2223.

V

• Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016

W

• Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.
• Wang, Y. (2017) A 'chance' or a 'dream'? Crowdfunding: the alternative source of finance for new venture creation. Poster presented to: Images of Research Exhibition 2016-17, The University of Northampton, 2017-02-01 - 2017-02-01.
• Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009. (Unpublished)

Y

• Yeboah, D. An examination of co-creation drivers in Ghana's hotel setting: a micro level approach. PhD thesis. University of Northampton.