Items where Subject is "HF5801 Advertising"

D

1. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
2. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
3. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.

K

1. Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
2. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
3. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
4. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

L

1. Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.

M

1. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
2. Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
3. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
4. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
5. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.

S

1. Stobart, J. (2014) Taste and textiles: selling fashion in eighteenth-century provincial England. In: Stobart, J. and Blonde, B. (eds.) Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe. Basingstoke: Palgrave-Macmillan. pp. 160-178.
2. Stobart, J. (2011) Achat pour les épiceries exotiques en mi-18ème-siècle Angleterre. Histoire Urbane. 30, pp. 127-146. 1628-0482.
3. Stobart, J. (2010) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Pasold Research Fund and the Centre for the History of Retailing and Distribution (CHORD) Conference: Distribution Networks for Textiles and Dress, C.1700-1945, Wolverhampton, 08-09 September 2010. (Unpublished)
4. Stobart, J. (2009) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe, University of Northampton, England, 10-11 June 2009. (Unpublished)
5. Stobart, J. (2009) Exotic or everyday? Advertising groceries in Georgian England. Paper presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop - Retailing History: Texts and Images, University of Wolverhampton, England, 29 April 2009. (Unpublished)
6. Stobart, J. (2009) In and out of fashion? Advertising novel and second-hand goods in Georgian England. In: Blonde, B., Coquery, N., Stobart, J. and Van Damme, I. (eds.) Fashioning Old and New: Changing Consumer Patterns in Western Europe (1650 - 1900). Turnhout, Belgium: Brepols. pp. 133-144.
7. Stobart, J. (2008) Selling (through) politeness: advertising provincial shops in eighteenth-century England. Cultural and Social History. 5(2), pp. 309-328. 1478-0038.
8. Stobart, J. (2007) In and out of fashion? Advertising novel and second-hand goods in Georgian England. Panel Presentation presented to: 2007 Centre for the History of Retailing and Distribution (CHORD) and Association of Business Historians (ABH) Conference: Business Links: Trade Distribution and Networks, University of Wolverhampton, 29-30 June 2007. (Unpublished)
9. Stobart, J. (2007) Selling (through) politeness: advertising provincial shops in the eighteenth century. Panel Presentation presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop, Wolverhampton, 21 March 2007. (Unpublished)
10. Stobart, J. and Blonde, B. (2014) The language of value: a comparative approach to newspaper advertisements for auctions of second-hand household goods in eighteenth-century England and the Low Countries. Paper presented to: Newspapers and Transculturality: New Approaches to Working with Historical Newspapers, University of Heidelberg, Germany, 30 January-01 February 2014. (Unpublished)

W

1. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.