D

1. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011.

K

1. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
2. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. American Academy of Advertising Asia-Pacific (AAA) Conference 2011, Brisbane, Australia, 08-10 June 2011. Brisbane, Australia: American Academy of Advertising.
3. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
4. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

M

1. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
2. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. 11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012. Stockholm, Sweden: European Advertising Academy.
3. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3), pp. 149-162. 1466-4445; 1352-7266 (online).
4. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? American Academy of Advertising (AAA) European Conference, Milan, Italy, 04-06 June 2010. Milan, Italy: American Academy of Advertising.
5. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010. Coventry: Academy of Marketing. 9781846000317.

S

1. Stobart, J. (2011) Achat pour les épiceries exotiques en mi-18ème-siècle Angleterre. Histoire Urbane. 30, pp. 127-146. 1628-0482.
2. Stobart, J. (2010) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Pasold Research Fund and the Centre for the History of Retailing and Distribution (CHORD) Conference: Distribution Networks for Textiles and Dress, C.1700-1945, Wolverhampton, 08-09 September 2010.
3. Stobart, J. (2009) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe, University of Northampton, England, 10-11 June 2009.
4. Stobart, J. (2009) Exotic or everyday? Advertising groceries in Georgian England. Paper presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop - Retailing History: Texts and Images, University of Wolverhampton, England, 29 April 2009.
5. Stobart, J. (2009) In and out of fashion? Advertising novel and second-hand goods in Georgian England. In: Blonde, B., Coquery, N., Stobart, J. and Van Damme, I. (eds.) Fashioning Old and New: Changing Consumer Patterns in Western Europe (1650 - 1900). Turnhout, Belgium: Brepols. pp. 133-144.
6. Stobart, J. (2008) Selling (through) politeness: advertising provincial shops in eighteenth-century England. Cultural and Social History. 5(2), pp. 309-328. 1478-0038.
7. Stobart, J. (2007) In and out of fashion? Advertising novel and second-hand goods in Georgian England. Panel Presentation presented to: 2007 Centre for the History of Retailing and Distribution (CHORD) and Association of Business Historians (ABH) Conference: Business Links: Trade Distribution and Networks, University of Wolverhampton, 29-30 June 2007.
8. Stobart, J. (2007) Selling (through) politeness: advertising provincial shops in the eighteenth century. Panel Presentation presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop, Wolverhampton, 21 March 2007.

W

1. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.