Northampton Electronic Collection of Theses and Research

An investigation into the effect that technology had on the strategies of J. Sainsbury plc, Tesco plc and Safeway plc: with particular focus on the period 1980 - 1990

Morgan, C. (1998) An investigation into the effect that technology had on the strategies of J. Sainsbury plc, Tesco plc and Safeway plc: with particular focus on the period 1980 - 1990. Doctoral thesis. Open University, Milton Keynes.

Item Type: Thesis (Doctoral)
Abstract: This research is focused on three food multiple retailers, Sainsbury plc, Tesco plc, and Safeway plc. The research is designed to explore the relationship between technology and strategy in these organisations. The currently held view among the researchers and managers of these organisations is that technology has a limited impact on the processes that formulate strategy, and as such may be regarded as having an enabling role. This thesis proposes that while this view may have been correct in the past it is so no longer, and that technology is not following strategy but leading strategy in the food retailers examined. In order to confirm this thesis the history, technical development and technical structure of the three retailers was investigated. The results of this research was subsequently analysed and the following conclusions were made: a. Technology has a much greater impact on the strategy of multiple food retailers than has been previously thought. Technology defines the boundaries of operational activities, and, through controlling a substantial proportion of the information that managers use in the strategy making process, technology de facto if not de jure greatly influences the retailers strategies, and in some cases may actually lead them. b. The food multiples, in not appreciating the extent to which their fate is tied up with the information technology they are using, are failing to educate and train the general management of the organisations technologically. c. Technological progress is widening the gap between the general management and technical management, and in the long run this will cause serious strategic problems unless this gap is closed through positive action
Subjects: T Technology > T Technology (General) > T58.5 Information technology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.28 Strategic planning
H Social Sciences > HF Commerce > HF5460 Department stores. Mail order business. Supermarkets. Convenience stores
Creators: Morgan, Chris
Department: Northampton Business School
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Theses (Business & Law)
Date: 1998
Date Type: Completion
Number of Pages: 352
Language: English
Status: Unpublished
Institution: Open University, Milton Keynes
URI: http://nectar.northampton.ac.uk/id/eprint/2706

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