Advertising agency empowerment in the world of new media

Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)

Information

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products H Social Sciences > HF Commerce > HF5801 Advertising
Creators:	Kerr, Gayle, Dickinson, Sonya, Mortimer, Kathleen and Waller, D
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre Research Centres > China and Emerging Economies Centre University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices Research Centres > Centre for Sustainable Business Practices Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:	December 2008
Date Type:	Submission
Event Title:	Australian and New Zealand Marketing Academy Conference (Anzmac 2008)
Event Dates:	1-3 December 2008
Event Location:	Main Conference Olympic Stadium, Sydney, Australia
Event Type:	Conference
Language:	English
Status:	Unpublished
URI:	http://nectar.northampton.ac.uk/id/eprint/1313

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