Educational videos – Tell me what you want, what you really, really want

Rice, P. and Farmer, R. (2016) Educational videos – Tell me what you want, what you really, really want. Journal of Learning Development in Higher Education. 10 1759-667X.

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Item Type:	Article
Abstract:	Given the current popularity of educational videos, and given the time, effort and expense academics and institutions are investing to provide educational videos to students, it was thought worthwhile to evaluate whether students at the University of Northampton (UoN) actually want and use these resources. Moreover if it was found they do use educational videos, investigation was required to determine if they are in a format that students want. The study was carried out in two distinct stages. The first stage was a questionnaire which was followed by a focus group. It was found that students at Northampton do overwhelmingly use educational videos. Furthermore, the research found that students prefer videos to any other resource and that videos can increase motivation. Additionally, high-risk production strategies such as seeing the presenter on screen, and the use of animation, humour and quizzes were identified, and it was found that the use of music in an educational video was considered a negative component of a video. The optimum length of the video is less clear; however it is recommended they are kept to less than 10 minutes (although this is dependent upon the level of study of the student). The key recommendation when producing videos is to ensure they have been designed taking cognitive research into account. The key strength of a well-designed educational video, it is concluded, is to give the students something additional they cannot find in another resource, in a way which encourages effective learning.
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education > LB2395.7 Internet in higher education. Web-based instruction. Educational technology L Education > LB Theory and practice of education > LB1044 Video in education
Creators:	Rice, Paul and Farmer, Robert
Publisher:	Association for Learning Development in Higher Education
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > University Departments > Library and Learning Services
Date:	2016
Date Type:	Publication
Journal or Publication Title:	Journal of Learning Development in Higher Education
Volume:	10
Language:	English
ISSN:	1759-667X
Status:	Published / Disseminated
Refereed:	Yes
Related URLs:	Full text
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URI:	http://nectar.northampton.ac.uk/id/eprint/8559

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