Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
| Item Type: | Conference Proceedings |
|---|---|
| Abstract: | This study examines how the general public, individually or in lobby groups, are using online petition sites to complain about advertisements and compares this activity with the use of established self-regulatory organisations. More specifically, it presents the results of a content analysis of petitions relating to advertising that have appeared on change.org and considers these actions in line with our understanding of online consumer empowerment and ethical judgement. The results indicate that people are aggregating, sometimes in large numbers and often complaining about different issues from those received by the SROs. The implications for the work of SROs are discussed. |
| Subjects: |
H Social Sciences > HF Commerce > HF5801 Advertising H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior |
| Creators: | Mortimer, Kathleen and Kerr, Gayle |
| Publisher: | EAA |
| Northamptonshire and East Midlands: | Business and Industry |
| Faculties, Divisions and Institutes: |
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre Research Centres > China and Emerging Economies Centre University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices Research Centres > Centre for Sustainable Business Practices Faculties > Faculty of Business & Law > Marketing and Entrepreneurship |
| Date: | June 2014 |
| Date Type: | Publication |
| Title of Book: | Proceedings of the 13th International Conference on Research in Advertising (ICORIA) |
| Event Title: | 13th International Conference on Research in Advertising (ICORIA 2014) |
| Event Dates: | 26-28 June 2014 |
| Place of Publication: | Netherlands |
| Event Location: | Amsterdam, Netherlands |
| Event Type: | Conference |
| Language: | English |
| Status: | Published / Disseminated |
| Refereed: | Yes |
| Related URLs: | |
| URI: | http://nectar.northampton.ac.uk/id/eprint/7455 |
Actions (login required)
 |
Edit Item |
Altmetric
Altmetric
Altmetric