Northampton Electronic Collection of Theses and Research

On-line consumer empowerment and the advertising self-regulation process

Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.

Item Type: Conference Proceedings
Subjects: H Social Sciences > HF Commerce > HF5801 Advertising
Creators: Waller, David, Mortimer, Kathleen, Dickinson, Sonya and Kerr, Gayle
Publisher: American Academy of Advertising
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
Research Centres > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date: 27 May 2009
Date Type: Publication
Title of Book: Proceedings of the 2009 Asia-Pacific Conference
Event Title: American Academy of Advertising (AAA) 2009 Asia-Pacific Conference
Event Dates: 27-30 May 2009
Place of Publication: Beijing, China
Event Location: Beijing, China
Event Type: Conference
Language: English
Status: Published / Disseminated
Refereed: Yes
URI: http://nectar.northampton.ac.uk/id/eprint/2024

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