Debunking the relationship marketing myth: towards a purposeful relationship-building model?

Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008. (Unpublished)

Information

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.5 Customer relations
Creators:	Kakabadse, Nada K and Mostovicz, E Isaac
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Business and International Management (to 2010) Faculties > Faculty of Business & Law > International Strategy & Business
Date:	26 March 2008
Date Type:	Submission
Event Title:	5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
Event Dates:	26 - 29 March 2008
Event Location:	Nicosia, Cyprus
Event Type:	Conference
Language:	English
Status:	Unpublished
URI:	http://nectar.northampton.ac.uk/id/eprint/1274

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