Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.
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![[img]](http://nectar.northampton.ac.uk/style/images/fileicons/text.png) | | ![[img]](http://nectar.northampton.ac.uk/8386/3/AM%20Limmerick%20evidence%20of%20acceptance.JPG) |
| Item Type: | Conference Proceedings |
|---|---|
| Abstract: | This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school. |
| Uncontrolled Keywords: | Group work, participatory action research, marketing pedagogy |
| Subjects: |
H Social Sciences > HF Commerce > HF1106 Business. Study and teaching. Research L Education > LB Theory and practice of education > LB1032 Team learning approach in education. Group work L Education > LB Theory and practice of education > LB2366 College examinations. Assessment |
| Creators: | Laurie, Sally, Borley, Anna, Leer, Claire and Zigomo, Pamela |
| Editors: | O’Malley, Lisa |
| Publisher: | Academy of Marketing |
| Northamptonshire and East Midlands: |
Education, Training and Skills Employment, Unemployment and the Labour Force |
| Faculties, Divisions and Institutes: |
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship Faculties > Faculty of Business & Law > Marketing and Entrepreneurship |
| Date: | 7 July 2015 |
| Date Type: | Publication |
| Title of Book: | 2015 Academy of Marketing Conference – The Magic in Marketing |
| Event Title: | Academy of Marketing Conference 2015 (AM2015): The Magic in Marketing |
| Event Dates: | 07-09 July 2015 |
| Place of Publication: | Limmerick, Ireland |
| Event Location: | University of Limerick, Ireland |
| Event Type: | Conference |
| Number of Pages: | 12 |
| Language: | English |
| ISBN: | 9781905952649 |
| Status: | Published / Disseminated |
| Refereed: | Yes |
| Related URLs: | |
| References: | References ABS (2014) 21st CENTURY LEADERS Building practice into the curriculum to boost employability Brennan, R., (2013) Teaching Marketing at university level. A review of recent research. Higher Education Academy Buswell, J., and Beckett, N., (2009). Hospitality, Leisure, Sport and Tourism (HLST) and Business Management, Accountancy and Finance (BMAF): Enhancing Student Centred Learning. Higher Education Academy Catterall, M., Maclaran, P., and Stevens L., Critical Reflection in the Marketing Curriculum (2002) Journal of Marketing Education, Vol. 24.(3)184-192. Unknown (2011). Hospitality, Leisure, Sport and Tourism (HLST) and Business Management, Accountancy and Finance (BMAF): Enhancing Graduate Impact. Higher Education Academy Freeman, L., and Greenacre, L., (2011) An Examination of Socially Destructive Behaviors in Group Work Journal of Marketing Education, Vol. 33.(1) 5-17 Healey, M., Lannin, L., Stibbe, A., and Derounian, J., (2013). Developing and enhancing undergraduate final-year projects and dissertations. A National Teaching Fellowship Scheme project publication Johnson, D.W., Johnson, R., & Smith, K. (1998). Active learning: Cooperation in the college classroom. Edina, MN: Interaction Book Company. Laurie, S. P., (2005) ‘Working across Educational Boundaries’. Theory into practice: 100+ marketing undergraduate students go from brief to platform with top London Agency. Paper presented at the Subject Centre Annual Conference, Networking and Collaboration: Supporting Learning and Teaching. McCorkle, D., Reardon, J., Alexander, J., Kling, N., Harris, R., and Iyer, R., (1999). Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? Journal of Marketing Education. 21 (2), 160-117. Oja, S, N. and Smulyan, L.(2001) Collaborative Action Research: A developmental Approach Social research and education Studies Series 7. The Falmer Press Schibrowsky, J.A., Peltier, J. W., and Boyt, T. E.,(2002) A Professional School Approach to Marketing Education Journal of Marketing Education, Vol. 24(1)43-55 Skilton, P.F., Forsyth, D. and White, O.J. (2008) Interdependence and Integration Learning in Student Project Teams: Do Team Project Assignments Achieve What We Want Them To? Journal of Marketing Education. 30 (1), 57-65. Stringer, E. T.(1999) Action Research, 2nd Edition sage Publications Ltd. Wellington , J, (1996) Methods and Issues in educational research USDE papers in education Zuber-Skerritt, O. (1992). Action research in higher education. Examples and reflections. London: Kogan Page. |
| URI: | http://nectar.northampton.ac.uk/id/eprint/8386 |
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