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Debunking the relationship marketing myth: towards a purposeful relationship-building model?

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Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008.
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Creators:Kakabadse, N. K. and Mostovicz, E. I.
Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.5 Customer relations
Schools and Departments:Northampton Business School > Business and International Management (to 2010)
Date:26 March 2008
Event Location:Nicosia, Cyprus
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