The University of Northampton

The University of Northampton

  • Login
  • NECTAR Home
  • NECTAR FAQs
  • Browse Publications
  • Advanced Search
  • JISC Projects
  • Contact
  • Help with NECTAR

Debunking the relationship marketing myth: towards a purposeful relationship-building model?

Tools
- Tools
+ Tools

Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008. (Unpublished)
  • Information
Creators:Kakabadse, N. K. and Mostovicz, E. I.
Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.5 Customer relations
Schools and Departments:Northampton Business School > Business and International Management (to 2010)
Date:26 March 2008
Date Type:Submission
Event Title:5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
Event Location:Nicosia, Cyprus
Event Dates:26 - 29 March 2008
Repository Staff Only: item control page