Northampton Electronic Collection of Theses and Research

Debunking the relationship marketing myth: towards a purposeful relationship-building model?

Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008. (Unpublished)

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.5 Customer relations
Creators: Kakabadse, Nada K and Mostovicz, E Isaac
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Business and International Management (to 2010)
Faculties > Faculty of Business & Law > International Strategy & Business
Date: 26 March 2008
Date Type: Submission
Event Title: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
Event Dates: 26 - 29 March 2008
Event Location: Nicosia, Cyprus
Event Type: Conference
Language: English
Status: Unpublished
URI: http://nectar.northampton.ac.uk/id/eprint/1274

Actions (login required)

Edit Item Edit Item