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- Library of Congress Subject Areas (7)
- H Social Sciences (7)
- HF Commerce (7)
- HF5410 Marketing. Distribution of products (7)
- HF5415.5 Customer relations (7)
- HF5410 Marketing. Distribution of products (7)
- HF Commerce (7)
- H Social Sciences (7)
Number of items at this level: 7.
- Batista, L., Davis-Poynter, S., Ng, I. and Maull, R. (2016) Servitization through outcome-based contract - a systems perspective from the defence industry. International Journal of Production Economics. 192, pp. 133-143. 0925-5273.
- Batista, L., Meadows, M., Dibb, S., Hinton, M. and Analogbei, M. (2013) Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment. In: British Academy of Management Conference Proceedings. Liverpool: British Academy of Management (BAM).
- Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
- Kakabadse, A. P., Savery, L., Kakabadse, N. K. and Lee-Davies, L. (2006) 1% for 10%: executive strategies for customer care. Strategic Change. 15(2), pp. 103-111. 1099-1697.
- Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008. (Unpublished)
- Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
- Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)