Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.5 Customer relations"

2017

• Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)

2016

• Batista, L., Davis-Poynter, S., Ng, I. and Maull, R. (2016) Servitization through outcome-based contract - a systems perspective from the defence industry. International Journal of Production Economics. 192, pp. 133-143. 0925-5273.
• Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)

2015

• Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.

2013

• Batista, L., Meadows, M., Dibb, S., Hinton, M. and Analogbei, M. (2013) Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment. In: British Academy of Management Conference Proceedings. Liverpool: British Academy of Management (BAM).

2008

• Kakabadse, N. K. and Mostovicz, E. I. (2008) Debunking the relationship marketing myth: towards a purposeful relationship-building model? Paper presented to: 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26 - 29 March 2008. (Unpublished)

2006

• Kakabadse, A. P., Savery, L., Kakabadse, N. K. and Lee-Davies, L. (2006) 1% for 10%: executive strategies for customer care. Strategic Change. 15(2), pp. 103-111. 1099-1697.