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Number of items: 6.
Article
- Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
- Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
Conference or Workshop Item
- Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
- Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: Merged Futures, University of Northampton, 2019-06-14 - 2019-06-14.
- Fakoussa, R., Wang, Y. and Somerfield, K. (2019) Family Business in Northamptonshire. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
- Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)