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2011
Number of items:
2
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2012
Mortimer, K.
and
Danbury, A.
(2012)
Trust me I'm an advert! How to create a trusting brand identity through advertising.
11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012
. Stockholm, Sweden: European Advertising Academy.
2011
Danbury, A.
and
Mortimer, K.
(2011)
Affective involvement in advertising effectiveness: implications for interpretation of print advertisements.
Paper presented to:
10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011
.
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