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Group by: Item Type | Date
Number of items: 7.
2018
- Danbury, A., Palazzo, M., Mortimer, K. and Siano, A. (2018) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications :. IGI Global. pp. 1524-1543.
2015
- Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
2013
- Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future :. ITA: University of Salerno. pp. 1-11.
- Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
2012
- Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
- Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
2011
- Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)