Framing tourist risk in UK press accounts of Hurricane Ivan

Daye, M. (2014) Framing tourist risk in UK press accounts of Hurricane Ivan. Place Branding and Public Diplomacy. 10(3), pp. 186-198. 1751-8040.

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Item Type:	Article
Abstract:	This article examines the coverage of selected UK press reports of Hurricane Ivan in September 2004 that was the most powerful storm to hit the Caribbean within the last 10 years. Quantitative content analysis has been utilised in this study to determine the main sources of information on the Hurricane and to examine the framing of tourist risk in the press accounts of this disaster. It is demonstrated that the reporting of Hurricane Ivan in the news items tended to convey information that amplified tourist vulnerability and risk. Institutional official sources were often quoted to reinforce danger and ‘no-escape’ rather than reporting on management strategies to reduce these risks or measures that were implemented to ensure visitor safety. This article therefore contends that media management strategies on disasters need to employ more precise and careful monitoring of media accounts of disasters in major generating markets. Such activities may be invaluable in providing assistance to tourism managers regarding decisions on communications strategies and marketing activity aimed at repairing damage and returning to normality in an affected country or region.
Uncontrolled Keywords:	Hurricane Ivan, social amplification of risk, tourist risk, tourism crisis communication, destination image, media management strategy
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G155 Tourism
Creators:	Daye, Marcella
Publisher:	Palgrave Macmillan
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Leisure Management and Languages Faculties > Faculty of Business & Law > Events, Tourism & Hospitality
Date:	19 August 2014
Date Type:	Publication
Page Range:	pp. 186-198
Journal or Publication Title:	Place Branding and Public Diplomacy
Volume:	10
Number:	3
Language:	English
DOI:	https://doi.org/10.1057/pb.2014.19
ISSN:	1751-8040
Status:	Published / Disseminated
Refereed:	Yes
URI:	http://nectar.northampton.ac.uk/id/eprint/8055

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