Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
Item Type: | Article |
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Abstract: | Companies from the emerging markets such as China face great challenges in their internationalisation, a long and difficult process with no short-cut. They must innovate to develop new thinking and skills to win in the global marketplace. |
Subjects: |
H Social Sciences > HD Industries. Land use. Labor > HD2709 Corporations H Social Sciences > HC Economic History and Conditions > HC94 By region or country > HC427.95 China H Social Sciences > HF Commerce > HF1379 International commerce |
Creators: | Fan, Ying |
Publisher: | Peking University |
Faculties, Divisions and Institutes: |
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship Faculties > Faculty of Business & Law > Marketing and Entrepreneurship |
Date: | May 2010 |
Date Type: | Publication |
Page Range: | pp. 120-123 |
Journal or Publication Title: | PKU Business Review |
Volume: | May |
Place of Publication: | Peking |
Language: | Chinese |
ISBN: | 1674-4713 |
ISSN: | 1674-0734 |
Status: | Published / Disseminated |
Institution: | Peking University |
URI: | http://nectar.northampton.ac.uk/id/eprint/4153 |
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