Northampton Electronic Collection of Theses and Research

Case study of a promotional campaign undertaken in October 2005 at The University of Northampton

Walton, A. (2008) Case study of a promotional campaign undertaken in October 2005 at The University of Northampton. In: Brewerton, A. (ed.) Marketing Library Services - a SCONUL Working Paper. London: Society of College, National and University Libraries (SCONUL). pp. 116-123.

Item Type: Book Section
Uncontrolled Keywords: academic libraries, marketing
Subjects: Z Bibliography. Library Science. Information Resources > Z716.3 Libraries and public relations. Marketing
Creators: Walton, Adele
Editors: Brewerton, Antony
Publisher: Society of College, National and University Libraries (SCONUL)
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > University Departments > Library and Learning Services
Date: 2008
Date Type: Publication
Page Range: pp. 116-123
Title of Book: Marketing Library Services - a SCONUL Working Paper
Place of Publication: London
Language: English
ISBN: 9780907130598
Status: Published / Disseminated
Refereed: No
URI: http://nectar.northampton.ac.uk/id/eprint/1285

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