This paper considers a particular popular-cultural phenomenon: ‘Pokémon’. Specifically, it concerns a
social–historical juncture – a so-called ‘Pokémania’ – wherein Pokémon toys, games, collectables and
merchandising were ‘must-have’ items for many children in South-East Asia, Europe, North America,
and Australasia. Drawing upon research with Pokémon fans aged 5–8 in the UK, the paper explores some
ways in which global cultural phenomena become intimately, complexly and constitutively co-implicated
with/in everyday geographies. In so doing, I argue that the quotidian social and spatial import of
Pokémon – and other analogous phenomena – should sensitise accounts of children’s everyday spatial
practices to the ever-presence of contemporary popular cultural forms, and sensitise accounts of global
popular culture to the importance of multifarious, contingent spatial practices