Schaber, F., Thomas, V. and Turner, R. L. (2010) Designing toys, gifts and games: learning through Knowledge Transfer Partnerships. In: Silva, A. and Simoes, R. (eds.) Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives. Hershey, Pennsylvania: IGI Global. pp. 482-498.
Knowledge Transfer Partnerships (KTP) is a program in the United Kingdom (UK), administrated on behalf of the Technology Strategy Board, a Government Agency, where academics give their expertise to provide a solution for a particular problem, helping organisations to improve their competitiveness and productivity. The academic partners at universities, colleges or research institutes bring their knowledge, skill and technology. In return, KTP enhances the business relevance of their research and teaching, in particular, deepening their expertise of ‘real life’ projects. This investigation exemplifies some of the strengths and pitfalls of this type of knowledge transfer in the context of the global toy, games and gift markets, through case studies of the design and prototype development process for a range of toys, giftware and seasonal products