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Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing"
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Library of Congress Subject Areas
H Social Sciences
HF5410 Marketing. Distribution of products
HF5415.123 Communication in marketing
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"IMC is dead. Long live IMC": Academics' versus practitioners' views.
Journal of Marketing Management.
(13/14), pp. 1464-1478. 0267-257X.
“IMC is dead. Long live IMC”: Academics' versus practitioners’ views.
Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever.
Liverpool: Academy of Marketing. 9780956112234.
Trust me I'm an advert! How to create a trusting brand identity through advertising.
Proceedings of ICORIA 2012.
Stockholm, Sweden: European Advertising Academy.
Barriers to the implementation of Integrated Marketing Communications: the client perspective.
Proceedings of Academy of Marketing Conference 2012.
Southampton: Academy of Marketing. 9780854329472.
Understanding advertisements: how difficult should it be?
Proceedings of American Academy of Advertising European Conference 2010.
Milan, Italy: American Academy of Advertising.
Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise.
Paper presented to:
Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009
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Wed Dec 11 22:00:04 2013 GMT