Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing"

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Library of Congress Subject Areas (6)
- H Social Sciences (6)
  - HF Commerce (6)
    - HF5410 Marketing. Distribution of products (6)
      - HF5415.123 Communication in marketing (6)

Group by: Creators | Item Type | Date | No Grouping

Number of items at this level: 6.

Laurie, S. and Mortimer, K. (2011) "IMC is dead. Long live IMC": Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011. Liverpool: Academy of Marketing. 9780956112234.
Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. 11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012. Stockholm, Sweden: European Advertising Academy.
Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, School of Management, University of Southampton, 02-05 July 2012. Southampton: Academy of Marketing. 9780854329472.
Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? American Academy of Advertising (AAA) European Conference, Milan, Italy, 04-06 June 2010. Milan, Italy: American Academy of Advertising.
Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009.

This list was generated from NECTAR on Sun May 19 05:15:46 2013 BST.

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