Northampton Electronic Collection of Theses and Research

Items where Subject is "H Social Sciences > HD Industries. Land use. Labor > HD69.B7 Branding"

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Number of items at this level: 7.


Book Section

  • Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
  • Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.

Conference or Workshop Item

Conference Proceedings

This list was generated from NECTAR on Sun Sep 20 23:01:21 2020 BST.