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2012
Number of items:
1
.
2012
Kerr, G.
,
Mortimer, K.
,
Dickinson, S.
and
Waller, D. S.
(2012)
Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages.
European Journal of Marketing.
46
(3/4), pp. 387-405. 0309-0566.
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