Good benefactors managing design expectations

Thomas, V. (2015) Good benefactors managing design expectations. In: Bingham, G., Bohemia, E., Kovacevic, A., McCardle, J., Parkinson, B. and Southee, D. (eds.) Proceedings of the 17th International Conference on Engineering and Product Design Education, Loughborough Design School, University of Loughborough, United Kingdom, 3rd-4th September 2015: Great Expectations: Design Teaching, Research & Enterprise :. U.K.: Institution of Engineering Designers, The Design Society. pp. 182-187.

Thomas_Vicki_DS_2017_Good_Benefactors_Managing_Design_Expectations (117kB)

Item Type:	Book Section
Abstract:	Product design graduates can present themselves as over confident, unrealistic and even arrogant to potential clients. They seem to assume knowledge about their benefactors and have some false expectations of what it means to be a designer. Design courses should provide opportunities for students to explore their own background and experience. They need to develop an understanding the importance of social networks and be able to work with a wider range of organizations. It is vital that they understand the value of intellectual property and its central role in design exchange today. There is more than one design career route open to them and they must be able to change and adapt and be ready to take up opportunities. This paper is written from the viewpoint of a design historian and design manager, who has a fractional post teaching Contextual Studies on a Product Design course, at The University of Northampton, whilst running a specialist design consultancy. Those teaching design should learn to be good benefactors and manage their undergraduates' expectations.
Uncontrolled Keywords:	Product design, design ethics, expectations, intellectual property, social networks
Creators:	Thomas, Vicki
Editors:	Bingham, Guy, Bohemia, Erik, Kovacevic, Ahmed, McCardle, John, Parkinson, Brian and Southee, Darren
Publisher:	Institution of Engineering Designers, The Design Society
Faculties, Divisions and Institutes:	University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre Research Centres > China and Emerging Economies Centre Faculties > Faculty of Arts, Science & Technology > Design & Photography
Date:	3 September 2015
Date Type:	Publication
Page Range:	pp. 182-187
Title of Book:	Proceedings of the 17th International Conference on Engineering and Product Design Education, Loughborough Design School, University of Loughborough, United Kingdom, 3rd-4th September 2015: Great Expectations: Design Teaching, Research & Enterprise :
Place of Publication:	U.K.
Number of Pages:	6
Language:	English
ISBN:	9781904670629
Status:	Published / Disseminated
Refereed:	Yes
Related URLs:	https://www.designsociety.org/multimedia... https://pure.northampton.ac.uk/en/public...
URI:	http://nectar.northampton.ac.uk/id/eprint/7908

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