The JISC-funded 'Bringing a buzz to NECTAR' project sought to exploit existing tools and services in promoting and embedding the repository within institutional research workflows. This paper describes the elements of the project: a rebranding of the repository interface; installation of software to enhance the display of non-text research outputs; changes in deposit procedures; and the development of added value services.
As a result of the project researcher awareness of NECTAR increased, as did the number of full text deposits.