Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing :. IRL: Academy of Marketing. pp. 1-12.

Laurie_etal_2015_Enhancing_the_'good'_reducing_'the_bad'_and_managing_the_'ugly'_a_participatory_action_re ... (731kB)

Item Type:	Book Section
Abstract:	This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school.
Uncontrolled Keywords:	Group work, participatory action research, marketing pedagogy
Creators:	Laurie, Sally, Borley, Anna, Leer, Claire and Zigomo, Pamela
Editors:	O’Malley, Lisa
Publisher:	Academy of Marketing
Faculties, Divisions and Institutes:	Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:	7 July 2015
Date Type:	Publication
Page Range:	pp. 1-12
Title of Book:	2015 Academy of Marketing Conference – The Magic in Marketing :
Event Title:	The Magic in Marketing
Event Dates:	2015-07-07 - 2015-07-09
Place of Publication:	IRL
Event Location:	University of Limerick
Number of Pages:	12
Language:	English
ISBN:	9781905952649
Status:	Published / Disseminated
Refereed:	Yes
Related URLs:	https://am2015.exordo.com/files/papers/5... https://pure.northampton.ac.uk/en/public...
URI:	http://nectar.northampton.ac.uk/id/eprint/13226

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