Northampton Electronic Collection of Theses and Research

Fashionline: CSR case of a UK fashion retailer

Khan, N., Kakabadse, N. K. and Kaur, K. (2015) Fashionline: CSR case of a UK fashion retailer. Problems and Perspectives in Management. 13(3) 1727-7051.

Item Type: Article
Abstract: This paper presents findings from a corporate social responsibility (CSR) case-study of a UK fashion retailer informed through 22 multi-level internal and 5 external semi-structured interviews. Our research explores the relationship between various stakeholders and their perceptions of CSR issues. Sixteen themes emerge. We find disparity in CSR perceptions at different levels of organization and in views of consumers. Our recommendations are that the UK fashion retailer needs to – better understand normative purpose of CSR and in doing so balance social and environmental factors more equally; engage more widely at an early stage with broader stakeholders (global supply chain; consumers, employees, local populations, regulators, industry players); and better communicate (at different levels internally) along with integrate (external policy makers and with industry) design and implementation of CSR strategies. The authors conclude a gap remains for better CSR frameworks for the UK fashion retailer.
Uncontrolled Keywords: UK, fashion retailer, CSR, organization, institution, emerging market
Creators: Khan, Nadeem, Kakabadse, Nada K and Kaur, Kulwinder
Faculties, Divisions and Institutes: Faculties > Faculty of Business & Law > International Strategy & Business
Date: 1 January 2015
Date Type: Publication
Journal or Publication Title: Problems and Perspectives in Management
Volume: 13
Number: 3
Language: English
ISSN: 1727-7051
Status: Published / Disseminated
Refereed: Yes

Actions (login required)

Edit Item Edit Item