Items where Division is "Marketing and Entrepreneurship"

2018

1. Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018

2017

1. Bebek, G., Castle, S. and Kipnis, E. (2017) If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 20-28.
2. Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
3. Samra, B., Castle, S. and Bebek, G. (2017) ‘We don't do walking away’. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 218-233.

2016

1. Beeson, H. and Blackmore-Wright, J. (2016) Teaming up against a passive lesson: how team-based learning enables participative professionals. Other presented to: Northampton Learning and Teaching Conference 2016: Dare to be Different, The University of Northampton, 17 May 2016. (Unpublished)
2. Blackmore-Wright, J. and Beeson, H. (2016) Team based learning: improving results, engagement and experience for international students. Other presented to: West East Institute (WEI) International Academic Conference on Education and Humanities, Harvard University, Boston, 01-03 August 2016.
3. Blackmore-Wright, J. and Beeson, H. (2016) Team-based learning: improving results, engagement and experience for international students. Workshop presented to: UK Council for International Student Affairs (UKCISA) Annual Conference 2016, University of Sheffield, 29 June - 01 July 2016.
4. Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
5. Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
6. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
7. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
8. Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016

2015

1. Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
2. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
3. Kennell, S. and Rushton, A. (2015) User-generated content (UGC) in pleasure travel decision-making. In: O'Malley, L. (ed.) 2015 Academy of Marketing Conference: The Magic in Marketing. Helensburgh: Academy of Marketing. 9781905952649.
4. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.

2014

1. Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.

2013

1. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
2. Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
3. Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
4. Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.
5. Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)

2012

1. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

2011

1. Clarke, A. and Jepson, A. (2011) Power and hegemony within a community festival. International Journal of Festival and Event Management. 2(1), pp. 7-19. 1758-2954.
2. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
3. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
4. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.

2010

1. Clarke, A. and Jepson, A. (2010) Power, hegemony and relationships within the festival planning and construction process. Paper presented to: Global Events Congress IV: Events and Festivals Research: State of the Art, The Rose Bowl, Leeds, 14-16 July 2010. (Unpublished)
2. Curtis, T. (2010) UnLtd/HEFCE Ambassador for Social Entrepreneurship in Higher Education. Higher Education Funding Council for England.
3. Curtis, T. (2010) The challenges and risks of innovation in social entrepreneurship. In: Gunn, R. and Durkin, C. (eds.) Social Entrepreneurship: a Skills Approach. Bristol: Policy Press. pp. 83-98.
4. Fan, Y. (2010) Branding the nation: towards a better understanding. Place Branding and Public Diplomacy. 6(2), pp. 97-103. 1751-8040.
5. Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
6. Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.

2009

1. Cusiter, M. (2009) Expatriate. In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 634-636.
2. Cusiter, M. (2009) Non-governmental organizations (NGOs). In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 1224-1229.
3. Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009. (Unpublished)
4. Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009. (Unpublished)
5. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.
6. Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009. (Unpublished)

2008

1. Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.
2. Curtis, T. (2008) Finding that grit makes a pearl: a critical re-reading of research into social enterprise. International Journal of Entrepreneurial Behaviour & Research. 14(5), pp. 276-290. 1355-2554.
3. Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
4. Fan, Y. (2008) Soft power: power of attraction or confusion? Place Branding and Public Diplomacy. 4(2), pp. 147-158. 1751-8040.
5. Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
6. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
7. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.

2007

1. Cusiter, M. (2007) The selection of expatriate development workers: An empirical investigation of criteria used by UK-based NGOs. Paper presented to: 22nd European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Brussels, Belgium, April 2007. (Unpublished)

2006

1. Cusiter, M. (2006) Recruitment of expatriate development workers: An empirical investigation of current practice in UK-based NGOs. Paper presented to: 21st European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Aston University, Birmingham, 30-31 March 2006. (Unpublished)

2004

1. Cusiter, M. (2004) Cross-cultural adjustment: the experiences of expatriate development workers. Paper presented to: 2nd European Institute for Advanced Studies in Management (EIASM) Workshop on Expatriation, Brussels, Belgium, 18 - 19 October 2004. (Unpublished)

2003

1. Cusiter, M. (2003) Volunteers as 'explorers': the host-guest encounter. Symposium presented to: Global Frameworks and Local Realities: Social and Cultural Identities in Making and Consuming Tourism, University of Brighton, Eastbourne, 11-12 September 2003. (Unpublished)

2002

1. Cusiter, M. (2002) Pre-departure training for expatriate aid workers. Paper presented to: Academy of International Business Doctoral Colloquium, De Montfort University, Leicester, April 2002. (Unpublished)